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Resource Center Mercury Marine Selling More Through An Improved Dealer Experience

CLIENT SUCCESS STORY

Mercury Marine Selling More Through An Improved Dealer Experience

Mercury Marine, a division of Brunswick Corporation, is an industry-leading developer and manufacturer of marine propulsion systems and marine parts and accessories. Mercury Marine wanted to simplify product selection and streamline the order process for marine Dealers and OEM Boat Builders by moving from a 700-page catalog to Oracle CPQ Cloud. Mercury Marine partnered with Accelalpha to implement Oracle CPQ Cloud within the company’s Dealer and OEM portal.

When the business was asked why the company selected Accelalpha for the project, Rob Hackbarth, the Controls and Rigging Director from Mercury Marine said, “We partnered with Accelalpha given their strength and track record of success implementing Oracle CPQ Cloud solutions.” The application has enabled thousands of dealers to quickly configure Mercury products, has reduced returns, and increased accessory attachment rates.

    • Migrate from a manual configuration and order process to a new guided selling experience to ensure Dealers and OEMS get everything they need the first time to properly rig their marine vessels
    • Created a self-serve quoting system embedded within Mercury’s existing Dealer and OEM portal, turning them into virtual engineers able to configure complex rigging systems unassisted
    • Streamlined quoting for dealers while improving upsell opportunities and increased order accuracy, generating fewer returns
    • Create a scalable complex quoting system design
    • Automate updating parts and prices to increase the efficiency of ordering the most recent bill of materials
    • Elevate customer awareness of available products and features to improve upsell opportunities
    • Improved speed and accuracy of creating diverse product configurations for dealers
    • Elevated upsell opportunities with the ability to prominently display new products and features while creating quotes
    • Minimized maintenance and simplified solution updates, allowing quoting information to always be current across the organization
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